Why Scaling Your Business The Right Way Matters & 5 Ways To Do It!

Why scaling your business the right way matters & 5 ways to do it!

- "Getting the right clients is my biggest challenge."

-"I have too much to manage, and I don't think I can expand my business."

-"I find it hard to balance my personal life since I work more than 20 hours a day."

Small business owner

Does this sound like you? A small business owner or a new entrepreneur who is desperately trying to scale up their business, looking at growth but failing to see progress?

You are not alone.

One of the biggest pitfalls every small business owner faces today is investing in the wrong objectives to scale up. You might spend countless hours assuming that you are growing your business but with no results.

In the end, you’ve wasted precious time that could’ve been used efficiently.

Setting your focus in the right direction gets complicated when you are in the middle of everything. When you are getting started, you are not just the CEO of your business but also the Chief Marketing Officer, the Chief Operating Officer, and the Chief Financial Officer (and even more).

You inevitably miss out on a few finer details while changing your hats every day (or even every hour). We are more invested in the bigger picture that we often overlook the minor details that matter. But the good news is with a bit of focus alignment, you can quickly implement scalable business practices that work.

In my years of experience in the field, I realized that slight changes to my work structure and aligning my priorities have helped me scale up the business in ways that I never thought possible. And the best part about these tactics was that they were right in front of me all along – just that it took me some time to notice.

Here are my top five tips from my playbook that you most definitely need to implement in your business:

1. Growing an email list

“People rarely read emails” is the white lie social media wants you to hear. But, even in 2022, emails are still opened and read by millions across the globe. According to a recent survey, 89% of marketers use email as their primary channel for lead generation.

And the best part about email is that it takes the same effort to send a newsletter to two people as it takes to send one to 10,000. The success story of email marketing and growing an email list isn’t in the numbers, and it has a lot to do with the value you are bringing to the reader with your content.

As long as you build this offering, you have the opportunity to scale up your email list to greater heights. But, start small –send the first to five people, get their feedback and double it up.

Reach out to your first few customers and ask them if it is okay to add them to a mailing list. Have an opt-in for the rest of the customers when they transact with you – the chances are that most of them will be okay if you ask first.

Do this a few more times until you reach a hundred to understand your target groups’ looking out for you.

Then, use it to add in a few plugs that could help you escalate your business.

2. Outsource repetitive, ongoing administrative tasks

Everyone makes the first mistake of doing it all by themselves. You start taking on all the tasks – accounting, graphic design, social media management, and the list goes on. You fear that it won’t be as good and are adamant about doing all the tasks.

The result? A complete burnout.

The first step of scaling up your business is understanding where you need to dedicate your time. Your priority should be working your magic around the wonderful customers and clients who trust you with their work.

Every entrepreneur’s greatest enemy is time – you are constantly fighting with time, and you don’t want to be spending most of your precious time replying to social media comments and moderating forums.

The ideal way to manage this is to outsource. Hire a Virtual Assistant or staff to aid you in your journey and offload all the repetitive tasks so that you have time opened up in your calendar to focus on what matters the most.

Trust me; it will be worth it.

3. Bring in the RIGHT tools

Here’s where it all gets interesting. Take a notepad and write down all the repetitive tasks. Use a good two to three hours of your time to do this.

When you make this list, you’ll see what I was talking about – there will be plenty of tasks that you repetitively do daily. You didn’t even realize that these were repeating until you made this list. Now that you have this, the good thing is that there are several tools you can use to automate so that you will only require minimal effort in doing them.

Tools such as Dubsado and Zapier can be lifelines for you to organize your business daily.

Dubsado is a lifeline for any business because it is an all-in-one solution. You can send contracts and invoices, handle project management, create questionnaires and other forms, manage bookkeeping, schedule appointments, send and receive emails, and more – all in one single app. 

4. Recycle – Repurpose and Reduce 

If you regularly work on videos, graphics, copywriting, and content writing for your brand or business, here’s some advice: always try to repurpose and recycle.

No matter how hard you try, you won’t have time to create new content every day. You can always look at different ways of using a single piece of content and using it across platforms. For example, a long video clip that you made could be shortened for Instagram, and even a much shorter version could be compiled with the most viral part as a piece for Tik Tok.

5. Create dedicated time blocks

One book that has always inspired me is the 4 Hour Work Week by Tim Ferris. In the book, Tim suggests allocating your day in the 80/20 rule where you do 80% of your most important work in that 20% window where you are most efficient.

Ideally, you will know at what time of day where you’ll be the most effective – for some, it can be the morning, and for others, it is during the night. Use that time to get the essential things done. Block out any distractions and focus solely on the critical action items. Once that’s out of the calendar, you can focus on replying to emails, attending calls, holding meetings, etc.

Bonus tip:

Real entrepreneurs aren’t the ones that do it all, and they are the ones who analyze their daily work, offload and outsource their work and guide a team towards success. Always think like an entrepreneur, value your time and energy, and build a productive practice.

Once you go from task 1 to 5, you’ll scale up in no time.

Follow along on Instagram

Copyright SBJ Virtual Solutions © 2022. All rights reserved. Privacy Policy | Terms and conditions